How Should EdTech Companies Treat Instructional Coaches?

Companies Interacting with Coaches

Welcome to “Ask the Tech Coach,” a podcast for Instructional Coaches and Technology Integration Specialists.

In this episode of “Ask the Tech Coach,” Jeff and Susan discus the various ways that an Educational Technology Brand should be supporting Instructional Coaches so that they can be successful in implementing that tool or application in the classroom.

If you would like to be a part of future podcasts and share your thoughts, please contact the podcast.  We would love to have you join the show.

Question of the Week

Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section.

This week’s question is:

How can a Tech Company best support Instructional Coaches?

Weekly Topic

  • How can Educational Brands best support Instructional Coaches to have their products and applications be properly used in the classroom?

How can EdTech Brands Support Instructional Coaches?

  • Understand what a Coach is and the role they play in the school district
    • They aren’t teachers … but they are
    • They aren’t administrators … but they are
    • They aren’t decision makers … but they are
    • They don’t control money … but they do
    • They don’t teach students … but they do
  • Speak to Coaches using teacher language … not corporate language
    • It’s an app or a website … it’s not a “solution”
    • Help us understand what the product is going to do and how it is going to save a teacher time.
    • Relationships between vendors and coaches – “Trust, but verify. Relationships with vendor partners and customers are grounded in Performance and Trust, but verifying what you have been told is always an important aspect of purchases and support.” — Keith Frank, Proven Learning EdTech Sales – Kentucky
  • Provide resources for the coach to share with their teachers so that they don’t have to feel like they need to make their own tutorials.
  • Be active on Social Media
  • Trials and Demos are a great way to help the coach get a feel for the product and how it would help a teacher’s productivity.


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Jeff Bradbury, creator of TeacherCast, and father of the famous @EduTriplets Thanks for checking out TeacherCast today. Please take a moment to find me on all of my Social Media channels!