In this episode of Educational Podcasting Today, we sit down with Super Joe Pardo and Mathew Passy to discuss ways that we can all monetize our podcasts. Together we discuss podcasting income, sponsorships, media kits, and the upcoming Mid-Atlantic Podcast Conference that I am excited to once again be speaking at.
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In this episode, we discuss:
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- How to best package your podcast to be revenue generating
- What is a Podcast Sponsor and how do you get one?
- Pitching yourself as a podcaster
- What is a Media Kit?
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About our Guests
Podcast Producer/Consultant at ThePodcastConsultant.com, helping individuals, brands, and small businesses develop, launch, produce, and promote their podcasts. Clients of Mathew have enjoyed over 5 million podcast downloads and growing. Mathew is also an independent sales agent for podcast advertising agency True Native Media and serves as head of content for Podtopod.com, the go-to resource for all things podcasting.
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Super Joe Pardo
Super Joe Pardo is a, sixth generation award-winning business owner who works with businesses to help them grow. In 2014, Joe left his family’s $100 million business to start his own. Founding the award-winning show, “The Business Podcast”. His platform helps owners pursue the business and lifestyle of their dreams. Super Joe recently dropped his brand new book “Sales Won’t Save Your Business” to much critical acclaim. Helping business owners focus on their team, offer and process to grow their business. The Mid-Atlantic Podcast Conference is Super Joe’s take on a podcast conference to bring as many people together to learn about community building and increasing creativity in podcasting.
Contact Joe Today
Mid-Atlantic Podcast started (December 2014) as a Facebook group for podcasters who live in the Mid-Atlantic States (North Carolina, Virginia, Delaware, Pennsylvania, New Jersey, New York, Maryland, and Connecticut). The idea was to bring podcasters together for meetups, Google Hangouts and eventually grow into conferences. After seeing the interest to have a podcast (exclusive) conference in the northeast, Joe Pardo jumped on the opportunity to make it happen. Check out MAPCON today!
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This weeks question is: What are you doing to monetize your podcast?
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