5 Ways To Grow Your School Brand Through Excellence at School

Building Your EDU Brand Through Excellence in The Classroom

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The TeacherCast 90-Day Email Marketing Challenge

At this moment, I'm guessing you might fit into one of these categories:

  1. You have a great idea that you would like to get noticed by the educational community
  2. You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.
  3. You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level

Join the TeacherCast 90-Day Email Marketing Challenge Today!

In this challenge, you are going to learn:

  • How to find and target your Avatar to grow your email list.
  • The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.
  • How to grow a successful Social Media strategy that gets you noticed and grows your email list.
  • How to create a branded professional slide deck for your next conference that grows your email list.
  • How to fight the war on the inbox and what it means for your unopened emails.
  • How to improve your email open rates so that the work you put into your emails gets noticed clicked on.
  • and much more …

Join The 90-Day Email Marketing Challenge

Reflections From Our Previous Episode

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5 Ways To Grow Your Brand Through Video


  • “Main Street Money” – Start with your administration/School Board


  • Getting buy-in from your administrators for your program.
  • Having conversations with those above you to support what you are passionate about.


  • Be Where You Are Supposed To Be – YouTube, Facebook, Twitter, etc


  • Know how to use and market your content through Social Media
  • Show love to your school and community
  • Get to know the fans of your student athletes
  • Social PlatformsYouTubeVideo Archive
  • Embedable Players
  • FacebookGreat for older community members and leaders
  • TwitterCommunicates to Industry Professionals
  • Tag your local Newspaper, Sports Organization, Gov’t
  • Hashtags


  • Be Where You Are Not Supposed To Be – TikTok, Instagram


  • Be where you are going to surprise people
  • Throw the biggest party to make people turn their heads in your direction


  • Be Vulnerable – Put yourself out there but remember it’s not about you


  • Be a real person to your students and your community
  • Don’t be afraid to put yourself out there
  • Own up to your mistakes when they happen


  • Be Consistent – Consistently post content that is consistent with your brand


Recommended Video Applications

  • Quick and SimpleTikTok – Super easy to make complex videos
  • Adobe Spark
  • Mobile FriendlyiMovie
  • Adobe Spark
  • Studio / ProfessionalFinal Cut Pro X
  • Adobe Creative Cloud

Recommended Video Equipment

  • Anything you can get your hands on. The camera you have is better than anything you wish you had. 
  • Something to get good audio

About Our Guest: Tom White

Tom White is the Digital Media instructor at Morgan County High School in Madison, Georgia. The nationally recognized program is in its second year and offers courses in TV production and Digital Media/Animation. Tom is the current Trade and Industrial Educators of Georgia, Teacher Of The Year and is a writer for SchoolVideoNews.com and the host of the Teaching To The Test Pattern podcast. Prior to teaching, Tom was a marketing and online content director in Atlanta for what is now IHeartRadio. Tom’s career path lead him from studying to be a doctor to being a video production educator via a 13 year career in radio. 

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About the author, Jeffrey Bradbury

Jeff Bradbury, creator of TeacherCast, and father of the famous @EduTriplets Thanks for checking out TeacherCast today. Please take a moment to find me on all of my Social Media channels!