How to Build Your Educational Brand

Building an Educational Brand

In this episode of the TeacherCast Podcast, we sit down with Richard Byrne, Jarrod Bormann, and Super Joe Pardo to about how they have built successful educational brands.  

Today's episode is brought to you by Student Treasures

In this episode, we discuss:

  • What is a brand?
  • Can others build a brand for you?
  • Creating a memorial and marketable online persona … where to start?
  • “I have an idea!” … what happens next?
  • Content Creating Tips and Tricks
  • Advice for those starting out as bloggers / podcasters / speakers
  • Advice for existing websites / blogs / podcasts looking to up their game

About our Guests

Richard Byrne

Richard Byrne is the President of Byrne Instructional Media, LLC. He is a former high school social studies teacher best known for developing the award-winning blog Free Technology for Teachers. His work is focused on helping teachers use technology to improve their students’ learning experiences. After writing 15,000 blog posts about educational technology, he’s learned a couple of things over the last twelve years.

Links of Interest

Jarod Bormann

Jarod is currently an Instructional Technology Consultant but will be moving to an Instructional Coaching role next year. He is the author of Professionally Driven: Empower EVERY Educator to Redefine PD. He blogs, presents, and keynotes about professional personalized learning for educators. He currently runs a vlog called DisruptED PD through the DisruptED TV network. You can find out more about Jarod and his message/mission at

Links of Interest

Joe Pardo

Super Joe Pardo, a New Jersey-based business coach. He coaches entrepreneurs and consults to multi-million dollar businesses all over the world helping them with their team, offer and process to produce growth. Super Joe has always believed that society starts with you, and that to change society you must first change how you think.

In early-2014, Joe decided to leave his family’s $100 million business and pursue his dreams of owning his own business. By 2018, Super Joe is an award-winning podcaster (Business with Super Joe Pardo), business owner and best selling author. Speaking all over the country to business owners and even at the United Nations in 2016.

Find out more about Joe Pardo at!

Links of Interest

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About the author, Jeffrey Bradbury

Jeff Bradbury, creator of TeacherCast, and father of the famous @EduTriplets Thanks for checking out TeacherCast today. Please take a moment to find me on all of my Social Media channels!