What do you stand for and believe in? What sets you apart from your colleagues and competitors in a very small and diverse world. Learn why individuality is not just essential, but expected from today's top employers.

The scene starts with Brad's character, Tyler Durden, approaches Edwards character, listed only as “The Narrator.”  He says “I want you to hit me as hard as you can.” It is at this point in the movie that I really can't include much of the dialogue in this post due to the nature of the conversation, but let us just agree that there is a little physical struggle between the two characters.

Whenever anything bad happens in the world … wherever trouble can be found …  the good guys always find a way to win.

We know that for many of us, we have only 60 seconds to make an impression.  The first 15 are all about getting your audience's attention and bringing them into your conversation.  The next 15 seconds are not about connecting them with you … rather it's about you connecting with them.