In this episode of Educational Podcasting Today, we welcome podcaster Dorothy Illson on the program who shares successful marketing tips for podcasters and teachers looking to build a brand from their podcast. Dorothy is an experienced Facebook advertiser and product marketer with a brand new podcast called Do Well and Do Good.
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In this episode, we discuss:
- Starting a New Podcast
- Lessons learned as a new podcaster
- Best advice given
- Best advice you could give someone
- Podcast Movement 2018
- Marketing and Branding 101
- Beating the Algorithm
- Should Podcasters Market Themselves on Social Media?
- How to successfully navigate Facebook
- How to create value from your podcast, website, or brand
- Should we charge for our products and services?
- How to create an ever-evolving podcast
About our Guest
Dorothy is a digital marketer and podcaster who aims to show people that creating massive financial success and making a massive impact can go hand in hand. Dorothy abandoned her planned career as an accountant to work for a start-up after college instead. At 25 years old, after just over 3 years there, she ventured out on her own founding Needle's Eye Media, a full-service Facebook advertising agency. Dorothy's agency broke through 5 figures a month in revenue in its first 5 months and has continued to grow from there – succeeding in her goal of building an annual six-figure business in her first year. More recently, Dorothy launched the podcast Do Well & Do Good, which tells the stories of people who have not only created success professionally but who have chosen to leverage that success to increase their positive impact on the world. She gives back 10% of her income to charities voted on each month by her Do Well & Do Good podcast audience.
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