What Does Your Social Media Profile Say About Your EDU Brand?

What does Your Social Media Profile Say about Your EDU Brand?

Social Media … It's a wide-open space filled with many different companies, each having their own languages, philosophies, and rules of engagement.

  • How do you stand out?
  • Which platform should you choose?
  • How do you Build Your EDU Brand on these platforms?

In this episode of the Jeff Bradbury Show, we take a look at one of the most important parts of your EDU Branding … your Social Media Profiles.  Learn through our podcast how to optimize your profiles to find and nurture an audience that is not only receptive to your voice but welcoming of a brand that they will see as an authority in the space.

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The TeacherCast 90-Day Email Marketing Challenge

At this moment, I'm guessing you might fit into one of these categories:

  1. You have a great idea that you would like to get noticed by the educational community
  2. You are looking to build a distinguishable brand for yourself to get noticed by edtech companies, professional learning conferences, or perhaps … employers.
  3. You are looking to take your current website, blog, podcast, book, and/or social media strategy to the next level

Join the TeacherCast 90-Day Email Marketing Challenge Today!

In this challenge, you are going to learn:

  • How to find and target your Avatar to grow your email list.
  • The importance of having a great looking website and how to build the one that attracts eyes on your brand and grows your email list.
  • How to grow a successful Social Media strategy that gets you noticed and grows your email list.
  • How to create a branded professional slide deck for your next conference that grows your email list.
  • How to fight the war on the inbox and what it means for your unopened emails.
  • How to improve your email open rates so that the work you put into your emails gets noticed clicked on.
  • and much more …

Join The 90-Day Email Marketing Challenge

Reflections From Our Previous Episode

Episode 4: January Audience Q&A

How To Build A Professional Social Media Profile

Philosophy Behind Your Social Media Profile

  • Update Once vs Update All The Time
  • Become a Problem Solver NOT a Thought Leader
  • Usernames and URL’s
    • Your real name
    • Your brand name
  • What does your social media profile biography look like?

The Three “‘P’s” Of Social Media


  • What have you done and what are you doing?
  • What do you hope to be doing?
  • Are you branding your Social Media Profiles?
    • Same Colors
    • Same Language
    • Same Photos
  • Are you sticking to your message or are you going off-topic?

Problem Solving

  • What problem are you trying to solve?
  • How are you trying to solve it?
  • What ways are you helping others solve that problem?
  • How can they find that help?
  • How can they contact you they have questions?


  • What services or software do you recommend or are using?
  • Who else on Social Media do you collaborate with?

Apps That Help Build Your Social Media Profiles

TeacherCast Tips For Building a Professional Social Media Profile

  1. Have a Professional Profile Photo
    1. 400×400
      1. Works well both as a square and circle
      2. Easy to be understood close and far away
  2. Be Social!
  3. Use Catchy Images
    1. Know your recommended shapes and sizes
  4. Identify your target audience and follow those in your target audience
  5. Create a voice … Know your voice … Speak your voice
  6. Be Human
  7. Seek real relationships
  8. Have a team of applications to help you
    1. CoSchedule
    2. Dubb
    3. Book Like a Boss

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About the author, Jeffrey Bradbury

Jeff Bradbury, creator of TeacherCast, and father of the famous @EduTriplets Thanks for checking out TeacherCast today. Please take a moment to find me on all of my Social Media channels!