In this episode of the Jeff Bradbury Show, we welcome Heather Blackwell to discuss how content creators can create and grow their email marketing strategy for their blogs, podcasts, consulting and other content creation projects.
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5 Ways to Keep Your Email Subscribers Engaged
Set Expectations
- Have a welcome email, set expectations on how often they will be hearing from you and what type of content they can expect
- Don’t go overboard – the number one reason for unsubscribes is too many emails
- Creating a content calendar in advance, plan!
- A saying to live by: Plan plan plan, but be prepared to pivot
Get to know your subscribers
- Email preferences
- Short surveys, ask for feedback
- See what they are clicking on most
Be yourself
- This is your personal brand, they want to hear from YOU
- Good stories have a way of making people keep on reading.
Make content valuable and mix it up
- Valuable topics – hit on pain points, relevant, timely
- Different types of content –Â text, audio, video, graphics or a combo
- Offer “clickable” items
- Make it exclusive, make subscribers feel special
Learn from your data
- Tips on analyzing and acting on open and click-through rate data
About Our Guest: Heather Blackwell
Heather Blackwell has more than a decade of digital marketing experience, the majority of those in edTech. She loves creating valuable content for her target audience and digging into data to constantly improve her campaigns. Outside of work, Heather enjoys cooking, playing the piano, and monkeying around with her two young children.
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Explore these Resources
In this episode, we mentioned the following resources:
- The Difference Between Email Marketing and Email Newsletters
- The Email Newsletter – What is the Difference Between Newsletters and Email Marketing
- The Difference Between Email Marketing and a Newsletter
- What's the Difference Between Email Marketing and a Newsletter?
- E-Mail vs. E-Newsletters: Is There a Difference?
- 19 Examples of Brilliant Email Marketing Campaigns
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